Session Descriptions By Day : Thursday, October 5

***Provided with support from Apple Computer, Inc.
***Provided with support from Microsoft Corp.
***Provided with support from RealNetworks

10:30 A.M.-12:00 P.M.

081 - Site Stats: Fact or Fiction?
Moderator: Nels Johnson
Panel: Matthew Parks, Andrew Fry, and Andy Kamlet
Products like WebTrends provide exhaustive statistics on who's visting a site. But where are the companion products for recording the behavior of Web video consumers? Several solutions are now on the market, but how reliable is this type of activity in general, and how will the data generated by such products help make sense of streaming media traffic patterns? This session explores the issues involved in Web video log analysis and how it can help Web videopraphers do their jobs better.
Prerequisites: Interest in Web-related business issues
Level: All

082 - Beyond the Browser: Creating Skins for Windows Media Player 7**
Microsoft Digital Media Division
This session will discuss how graphic designers and Web producers can create skins for the Windows Media Player by the changing the user interface to offer enhanced functionality and personality.
Prerequisites: Knowledge of graphic design and familiarity with image map layers
Level: Intermediate

083 - Realserver Technology Overview: Architecture and Administration ***
Colleen Moffitt
Configuring and managing a Realserver isn't hard if you know the basics. Gain new flexibility and learn the fundamentals of setting up on-demand broadcasts, content directories, live broadcasts, multicasting and security permissions using the RealAdministrator.
(Repeat of Session 052)
Prerequisites: None
Level: All

084 - Media Cleaner Pro
Ben Waggoner
Learn the ins and outs of making digital video with Media Cleaner Pro. The discussion will cover authoring for Web, CD-ROM, and Windows Media, including dis-cussions about capture, work-flow design, and management.
Prerequisites: Some experience with Media Cleaner Pro
Level: Intermediate to advanced

085 - Digital Filmmaking for Videographers
Adam Wilt
Thinking about shooting a feature film on tape? Planning to release on film, or just wanting to make your video look more like film? This session will compare properties of film and tape imaging to illustrate how to get a film-like look on tape, and how best to shoot for film release. The focus will be on the technical aspects of digital filmmaking, such as the three ways you can shoot 16:9 widescreen, NTSC versus PAL, interlaced/ progressive scan/Frame Movie Mode, tweak-ing the pix for a film-like look, and more.
Prerequisites: Background in video production and technology
Level: Intermediate to advanced

086 - Advanced After Effects: Layering
Trish Meyer
Compositing multiple layers is the name of the game when you're using Adobe After Effects. The Transfer Modes effect allows you to composite layers by mixing colors, while Track Mattes and Stencils control transparency. Learn how these effects can be used to create compelling layered graphics, and make these powerful features work for you across nested compositions.
Prerequisites: Adobe After Effects
Level: Intermediate to advanced

087 - Shooting Techniques: Using Your Camera Effectively
Bruce A. Johnson
There's a lot more to being a good videographer than just knowing where to point the lens. A veteran videographer/editor will take you through some of the immutable truths he's learned over two decades with a camera on his shoulder. Topics include what you need to know about hardware; how to light quickly for a great look; how to shoot a usable interview; when to use a tripod; and the importance of when to "shoot for the edit."
Prerequisites: Knowledge of depth of field, basic video and audio issues, and a sense of humor
Level: All

088 - Exploring Discreet's Combustion
Keith Weilmuenster
Take a guided tour through the main features of Combustion, Discreet's latest visual effects offering for Windows NT or Macintosh systems. You'll learn the tips and tricks to create arresting visual effects and work seamlessly with non-destructive paint, animation, and 3D compositing tools for motion graphics and visual effects shots.
Prerequisites: Previous experience with NLEs
Level: Intermediate to advanced

1:00 P.M.-2:30 P.M.

091 - Rights, Permissions and Privacy for the Web
Charles Kramer
This course considers legal aspects of how to set up a digital business focused on the Web. It will focus on types of business organizations: the relative merits of part-nerships, corporations, and LLCs; content control: the agreements and permissions needed to put materials on the Web; and Web-specific legal issues: the purposes of using privacy and other legal statements for Web site visitors. For each topic, the course will provide sample documentation.
Prerequisites: None
Levels: All

092 - Above and Beyond Web Video
Moderator: Ben Waggoner
Panel: Representatives of Apple, Microsoft, RealNetworks, Marty Roberts, Steve Bannerman
Come see the three big streaming media software companies discuss options for combining audio and video with other data types. See demos of some of the more interesting applications of multimedia technologies. The vendors will describe the mechanisms that they provide for multimedia and contrast them with alternate approaches.
Prerequisites: Interest in Web and streaming technologies
Level: Intermediate

093 - Creating Web-Connected DVDs
Ralph LaBarge
This session will explain how to add Internet access to DVD-Video titles. Topics include a discussion of all the major third-party tools, such as PC Friendly, Spinware, Hyperlock, C++, and Microsoft's WebDVD. Examples of several different types of Web-enabled DVD titles will be used throughout the presentation.
Prerequisites: Some knowledge of DVD production
Level: Intermediate

094 - SMIL and the Web-HTML Integration **
Debbie Newman
Learn to create HTML-based multimedia and animation content in Internet Explorer using the many functions of SMIL Boston. Topics will include timing and integration, understanding modularity, bringing in additional media functionality, applying SMIL animation to media elements, using the content control module, and much more.
Prerequisites: Working knowledge of HTML authoring and a basic understanding of media and animation authoring, especially as it relates to timelines/timing
Level: Intermediate to advanced

095 - The Nuts and Bolts of High-Definition Production
Moderator: Frank Capria
Panel: Don Miskowich, Christian Nightingale, Larry Shenosky, others TBA
Is high definition a viable option for your productions? Can today's desktop systems deliver? What does the future hold for high-definition television as a broadcast and distribution medium? What are the hidden costs of HD production? This discussion will answer these and other questions.
Prerequisites: None
Level: All

096 - Lighting Workshop, Part 1: Lighting Theory and Product Lighting
Bill Holshevnikoff
Examine the theory of 3D contrast with a detailed explanation of how this basic lighting approach can help you "see" light the way a camera does. After a quick overview of equipment, examples of several tabletop/ product shots with simple lighting plans that can work for you in the studio or on-location will be given. Learn how to produce stunning product shots with only one light, and how to approach difficult-to-light objects, such as black, silver, or white products.
Prerequisites: Interest in lighting techniques
Level: All

097- Creating a Winning Demo Reel
Moderator: Pamela Kleibrink Thompson
Panel: Andrew Heimbold, Todd Iorio, Steve Kazanjian
Find out what constitutes an ideal demo reel and what draws the kind of attention you need to get the jobs you want. Expert example reels will be shown along with those of attendees on a first-come, first-serve basis. Get tips and feedback from the experts, as well as your peers, in this essential session.
Prerequisites: Bring your demo reel for critique (optional)
Levels: All

098 - Using Desktop Tools for Uncompressed Commercial Production
Matt Silverman
Desktop computers have finally grown up and can handle the enormous bandwidth required to work on uncompressed standard-definition and high-definition footage. This session will discuss the technical hurdles involved in setting up uncompressed solutions on the desktop. In addition, it will provide examples of uncompressed commercial work and explain the advantages of working on uncompressed shots.
Prerequisites: Familiarity with rotoscoping, paint, and compositing applications
Level: Intermediate to advanced

3:00 P.M.-4:30 P.M.

101 - Web Video as Advertising
Moderator: James Robinson
Panel: Steve Grimes, Sanjay Srivastava, Gary Montanus and others TBA
Learn strategies, tools, and techniques for designing and implementing Web video advertising. A panel of experts discusses the pros, cons, and how-tos of the various ways video-based ads are being delivered on the Net: embedded in video content streams, as banners, and as video content itself.
Prerequisites: None
Level: All

102 - SMIL Overview for QuickTime *
Apple Computer, Inc.
This session provides an introduction to QuickTime's support for SMIL. Discover how this industry standard language allows you to enrich your media presentations. Learn how to embed SMIL in your Web pages for rich delivery options. See how QuickTime's support of SMIL can give projects an even richer media experience.
Prerequisites: Experience creating Web content and QuickTime media
Level: Intermediate

103 - Incorporating Video into Web Page Designs
Lynda Weinman
How do you use QuickTime or Flash to publish video content to the Web? This session examines how to use GoLive, Dreamweaver, Flash, and LiveMotion for Web publishing.
Prerequisites: Some experience with QuickTime, Flash, and other Web video content tools recommended
Level: Intermediate to advanced

104 - Location Audio Essentials
This session offers tips and tricks for getting great sound when shooting on location. Topics covered include boom operator dos and don'ts, microphone selection (booms versus lavs, condensers versus dynamic versus PZMs), noise suppression strategies (feedback, crowd sounds, remote multitrack recording), and toolbox essentials.
Prerequisites: Some knowledge of audio
Level: Intermediate

105 - Compositing FX for Film on the Desktop
Tim Sassoon
Feature film effects can be produced easily on the desktop, but there are many film-specific issues to understand. Learn how to scan film into Cineon files; set up efficient film projects in Adobe After Effects using Cineon Tools; color correct and color manage in log-scale compositions; avoid problems with 8-bit-per-channel color; do easy blue-screening; and integrate linear-scale CG ele-ments, project workflow, and film recording.
Prerequisites: Familiarity with Adobe After Effects
Level: Intermediate to advanced

106 - Lighting Workshop, Part 2: Lighting People
Bill Holshevnikoff
This session will offer a detailed look at the many different ways to light people. Using examples of hard and soft lighting, learn how to light people quickly in a variety of settings. Demonstrations will be given on how to light interviews, different skin tones, eyeglasses, and outdoor and dramatic scenes. This information packed workshop will help you to understand why lighting is the key to better-looking productions.
Prerequisites: Session 096 recommended
Level: All

107 - Birds of a Feather: Demo Reel Critiques
Pamela Kleibrink Thompson, Andrew Heimbold, Todd Iorio, Steve Kazanjian
Not enough time in the demo reel class to get your reel critiqued? Still have a few questions? Join in this roundtable discussion and critique session. Bring your reel and be ready to give and take suggestions on what makes a great demo reel.
Prerequisites: Bring your demo reel for viewing and/or be ready to share ideas
Level: All

108 - Media Composer Tips and Powerplays
Bryce Button
Learn to get the most out of Avid Media Composer, maximize effectiveness, and buy yourself time on projects under tight deadlines. Learn to speed through the interface, save custom settings from the interface to a custom-built effect, tune your system for maximum performance, approach your client for more effective time usage, and integrate Media Composer effectively.
Prerequisites: Familiarity with Avid Media Composer from Version 7.0 and up, and at least two years editing and effects experience
Level: Advanced