Session Descriptions By Day :Tuesday, October 3

***Provided with support from Apple Computer, Inc.
***Provided with support from Microsoft Corp.
***Provided with support from RealNetworks

9:00 A.M.-10:30 A.M.

011 - QuickTime VR Authoring *
Apple Computer, Inc.
A QuickTime VR master class. QuickTime VR is a popular choice to give users an immersive experience. See how VR can take your viewer into your environment. Get the latest tips and tricks about how to create you own VR experiences.
Prerequisites: Experience creating QuickTime media
Level: Intermediate to advanced

012 - Better, Faster, More: An Introduction to Video Compression on the Web
Peter Weiss
Learn how to optimize your video footage for Internet or intranet delivery. This introductory session for video professionals new to Web video will cover production and postproduction techniques, technical terms, and delivery technologies with heavy emphasis on demystifying compression codecs.
Prerequisites: None
Level: Beginning

013 - Platform Overview: RealSystem 8, Breaking the Video Barrier ***
Marty Roberts
This session will present a detailed overview of the features, benefits and technologies in the RealSystem 8 and RealVideo 8.
Prerequistes: None
Level: All

014 - Master Class: Sonic Foundry Tools
Michael Bryant
This class will cover topics relating to desktop streaming media production and how Sonic Foundry's family of software solutions fit into this process. Topics covered will include learning preproduction concepts for audio and video; acquiring the media; editing; preprocessing for streaming; watermarking; designing the rich media presentation; encoding; and publishing the content.
Prerequisites: Experience with the Windows operating system and a basic understanding of digital audio and video recommended
Level: All

015 - Servers: Hosting Windows Media 7, Best Practices **
Microsoft Digital Media Division
Find out when to serve from a Windows Media server versus from a Web server. Learn how to take advantage of the Windows Media server's scalability, reliability, and network efficiency to deliver compelling content. Explore network bandwidth, content distribution, and load balancing considerations for both Internet and broadband connections.
Prerequisites: Knowledge of Web servers
Level: Intermediate to advanced

016 - Planning and Managing a Video Project
Shannon Donnelly
This session covers the basics of planning and managing a video project from preproduction planning through post-production. Practical advice will be given on creating a script that works and what to do when it's not working; building a realistic budget; selecting your production team; scheduling; handling schedule slips; anticipating trouble; keeping everyone on track without becoming a dictator; and making the process both fun and creative-the two keys to success.
Prerequisites: A basic knowledge of production terminology
Level: Beginning to intermediate

017 - DV: Technical Details
Adam Wilt
What is DV? When is it good enough for professional use? How does it compare to other formats? Here's your chance to explore the ins and outs of DV formats. Topics include resolution, color sampling, compression artifacts, locked and unlocked audio, 1394/FireWire/i.Link, and multi-generation performance. The session focuses on DV25 (DV, DVCAM, and D-7), but DV50 (DVCPRO50 and D-9) and DV100 HDTV formats (DVCPRO HD and D-9 HD) are discussed as well.
Prerequisites: Basic understanding of video and a desire to understand the tech-nical details and features of DV formats
Level: Intermediate to advanced

018 - Broadcast Design Tips and Tricks
Michael Kelley
Ever had a concept that you couldn't get on the screen? As any designer, compositor, or animator can tell you, it's not what you know, it's what tricks you know. In this class, you'll learn how to pick the right tool for the job and gain an understanding of QuickTime, Alpha channels, clip media, plug-ins, animation techniques, and the rendering process. You'll obtain the knowledge to combat looming deadlines and last-minute changes.
Prerequisites: Familiarity with After Effects or other compositing package
Level: Beginning to intermediate

019 - The Sound of Music: The Art and Technology of Music Production for Video and TV
How does a composer actually go about composing, recording, and delivering a score under deadline and under budget? It can be a daunting task, filled with the potential for career-threatening mistakes. It can also be a lot of fun. The session will take participants through the process of scoring-from spotting music to composing, recording, mixing, and delivering the final master. Topics will include gear requirements for a home-based music studio, MIDI sequencing concepts, audio synchronization, and how musical scores enhance storytelling.
Prerequisites: Interest in sound for moving pictures
Level: All

020 - Commotion Overview
Todd Iorio
This course explores matte creation tools, techniques for consistent motion tracking and stabilization, and tools and controls to help perfect your shots. Compositing tricks, auto paint features, super cloning, and integration with After Effects will also be covered, as well as the new 3.0 features and the DV version.
Prerequisites: Familiarity with After Effects is helpful and experience with Commotion recommended
Level: Intermediate to advanced

11:00 A.M.-12:30 P.M.

021 - The Business of Webcasting
Moderator: Nels Johnson
Panel: Chrisopher Blandy, Scott Klososky, Patrick Paulson, Michael Yonchenko and Mike Davidson
Encoding Web video is finally a job for professionals, whether you outsource the job or do it yourself. Unfortunately, making money from streaming media can still be difficult-unless you understand the business models that separate the quiet winners from the clear losers. This session deconstructs the successful Web video strategies that are now paying off.
Prerequisites: Basic understanding of Web
Level: All

022 - Codec Overview Class
Ben Waggoner
This session will explore the latest and greatest Web video codecs inside QuickTime, RealVideo, Windows Media, and MPEG-4. Head-to-head comparisons will help illustrate the advantages and disadvantages of each and will provide tips and tricks for encoding.
Prerequisites: Familiarity with Web video compression
Level: Intermediate to advanced

023 - Platform Overview: Windows Media 7 **
Microsoft Digital Media Division
Learn how Windows Media Technologies-Windows Media Player, Windows Media Tools, Windows Media Services, and the Windows Media SDK-offer a high quality, scalable, and cost-effective platform for streaming media across PCs, set-top boxes, and portable devices. Understand how the Windows Media Rights Manager enables digital rights management, and how the Microsoft Digital Broadcast Manager enables content providers to sell pay-per-download and pay-per-stream content.
Prerequisites: Understanding of Web video
Level: All

024 - Audio Basics for Web Professionals
Tim Tully
Audio is often the neglected stepchild of video, yet good quality sound can make or break any video project. On the Web, good audio quality can often make up for quality-challenged video content. This session is for Web video pros who'd like to have a better understanding of audio essentials. You'll learn how to select and position micro-phones, how to use audio waveform editing tools, how to set signal levels and how to choose the best prac-tices for compressing audio content for Web delivery.
Prerequisites: None
Level: Audio novice

025 - Servers: QuickTime *
Apple Computer, Inc.
Learn the ins and outs of setting up you own QuickTime Streaming Server. See how to configure your server on both Apple and other platforms. Learn how to prepare your content for streaming or a live broadcast. This session will cover hardware, software, and network configurations.
Prerequisites: None
Level: All

026 - Nonlinear Online
Moderator: Kimberly Reed
Panel: TBA
What are the advantages of finishing your show in a nonlinear suite versus in a traditional one? What are some of the key questions to ask when deciding whether to online your show in a linear or nonlinear bay? What's the best way to prep your offline for one, the other, or both? This panel of seasoned editors and industry representatives will answer these and other questions.
Prerequisites: Experience with NLEs
Level: Intermediate to advanced

027 - DV: Troubleshooting and Applications
Adam Wilt
Improve your DV success with this overview of current DV-format production and post-production equipment, tips, and tricks. Topics include using color bars from a VX1000 or XL1; interchanging DV, DVCAM, and D-7 (DVCPRO); SP versus LP recording; white clipping during editing; chroma keying; titling in DV; unlocked audio; FireWire frustrations; black level (setup) issues; and more.
Prerequisites: A basic understanding of video shooting and editing and DV fundamentals. Attending Session 017 is recommended but not required.
Level: Intermediate

028 - DVD Fundamentals: What's It Really All About?
Ralph LaBarge
This session will cover DVD basics, including the DVD-Video and DVD-ROM specifications, the state of the art in off-the-shelf-development tools for DVD titles, and a discussion on the process of developing titles for DVD. Several current DVD-Video and DVD-ROM titles will be used as examples to demonstrate the concepts discussed in the presentation.
Prerequisites: None
Level: All

029 - Master Class: Media 100
Paul Lundahl
Learn to get the most out of your Media 100 nonlinear editing system by using it during the entire production process, from concept to the completion of your final edit master. Hot tips, workflow strategies, and case studies from the front lines of a busy digital video studio will be featured. This session will also look at integrating Adobe After Effects material, the Serial Digital Interface (SDI) system, shared storage strategies, and issues related to DV acquisition.
Prerequisites: Experience with Media 100, AfterEffects, and graphic design applications is recommended
Level: Intermediate to advanced

030 - The Pitfalls and Politics of the Corporate Video Studio
Doug Filter
The high capability and low cost of digital video technology has encouraged many large corporations to add or expand visual communication capabilities. But how do you thrive within a large organization that may not share your creative vision? How do you find projects, promote your department, share credit, and rise to the top? This course is designed for people who need to manage, work within, or grow a corporate video department.
Prerequisites: None
Level: All

1:30 P.M.-3:00 P.M.

031 - Shooting Compression-Friendly Video
Jim Feeley
Even with broadband, creating top-quality video for Web delivery requires different tools and techniques than creating video for tape and broadcast. Learn which formats, cameras, lighting, and shooting techniques maximize the image and audio quality of your streaming video.
Prerequisites: Basic video production experience and familiarity with the Web
Level: Intermediate

032 - Databasing Video
Moderator: TBA
Panel: Stephen Haskin, David Nunnerley,Philip Page, Carlos Montalvo, and Jeff Karnes
Asset management databases are designed to help organizations with large quantities of audio and video content keep track of and access that content as quickly and efficiently as possible. In this session, end users and tool makers will discuss hardware, software, and networking issues, as well as backup proce-dures and techniques for utilizing asset manage-ment systems to deliver rich media content.
Prerequisites: Working familiarity with databasing concepts
Level: Intermediate to advanced

033 - Platform Overview: QuickTime *
Apple Computer, Inc.
Learn about QuickTime's support for video, streaming, interactivity, VR, music, 3D, effects, text, and AppleScript. See QuickTime in action and get ideas for your projects with demonstrations of key applications that create rich QuickTime content.
Prerequisites: None
Level: All

034 - Tips and Tricks for Rapid Dynamic Site Development
Daniel Brown
This session will address some of the issues that can hinder rapid site development and describe Adobe's latest solutions for expediting site creation and management. Learn to create multiple prototypes, set up site reporting, use multiple panes, and support WebDav. GoLive features will be explained, such as onboard interactive editing and automatic refresh from back end to front end. Tips on code control, streaming technology, dynamic links, and templates will also be covered.
Prerequisites: Basic understanding of HTML and past experience in designing Web sites helpful but not required
Level: Intermediate to advanced

035 - Editing for the Web
Bryce Button
Editing for the Web involves a host of issues from the basic technical demands of the delivery medium to the traditional virtues of strong storytelling. Join us as we explore the best compromises for and advantages of this exciting and evolving field. Whether you are currently active in Web delivery or not, the basic tenants of storytelling still hold.
Prerequisites: Basic editing and Internet parlance. Open to all producers and editors who wish to make the most of a new delivery vehicle and refresh their basic storytelling skills
Level: Intermediate to advanced

036 - Mastering Your Business
Doug Filter
You've got talent, creativity, inspiration, and technical mastery. But how do you avoid dying a poor, starving artist? Learn how to attract, compete for, and keep clients by creating the right structure for your shop. This session will show you how to find the best employees, subcontractors, lawyers, and accountants, and how to develop contracts, set commissions, manage your time, plan your projects, network, and enhance and inspire your teams.
Prerequisites: None
Level: Business beginner

037 - Storyboarding and Visual Preproduction
Marcie Begleiter
Learn how to translate your script into images that project the story. Explore techniques of previsualization in this introduction to storyboarding. This session will cover the who, what, why, and when of preparing live-action video and film projects. Contemporary and archival projects will be presented to give attendees an overview of this exciting previsualization process.
Prerequisites: Some knowledge of production terminology
Level: All

038 - Choosing 3D Applications for Video
Moderator: Dominic Milano
Panel: Matt Silverman, others TBA
A surprising number of 3D applications are not as video-friendly as one may think. In this session, learn about such gotchas as frame rate options for rendering 3D animations, pixel aspect ratios, color space issues as they relate to compositing and rotoscoping, applying video as a texture map, and more.
Prerequisites: Understanding of video and basic 3D concepts
Level: All

039 - How To Keep a Studio Up and Running 24/7
We work in an age in which studios live and die by their ability to meet deadlines. But it is also an age in which software and hardware upgrades are being released before their time. Topics covered in this session include maintenance, software stress testing, back-up procedures, and more.
Prerequisites: None
Level: Intermediate to advanced

040 - Cinematic Concepts
Isaac Victor Kerlow
Improve your ability to compose, light, and animate your projects. This session will teach you how to watch films with a more critical eye by covering the basic principles of aesthetic composition and camera movement. All aspects of picture composition will be covered, including framing, head-room, tail room, depth composition, angle of elevation, graphics and motion vectors, balance, movement, and the rule of thirds.
Prerequisites: None
Level: All

3:30 P.M.-5:00 P.M.

041 - Profitable Pricing and Scheduling Tactics
Robert Brenner
This practical session will describe how to determine and set prices for maximum profit. Topics include setting cost, overhead and profit; raising prices; handling objections; declining work; using special promotions; scheduling projects; dealing with price shoppers; and handling cutthroat competitors. Attendees will receive pricing survey results listing hourly rates for desktop video services.
Prerequisites: None
Level: All

042 - Understanding Optimized Content Distribution Networks
Moderator: TBA
Panel: Jonathan Seelig, Pat Greer
Getting rich media content out to users quickly and reliably, even under peak loads presented by very high-profile Webcasts, can be quite a challenge. More and more companies claim to have breakthrough products and services. In this panel discussion, you'll learn what "streaming for the edge of the Internet" is all about.
Prerequisites: Basic understanding of Web video
Level: All

043 - Birds of a Feather: 3D for DV
Dominic Milano, Matt Silverman, others TBA
Do you burn the midnight oil at your work-station modeling and animating flying logos, dancing cars, and aliens stealing beer trucks? If your thing is 3D for DV and you want to share your experiences, frustrations, triumphs, and techniques with other folks who share your passion, this is the forum for you.
Prerequisites: An Interest in 3D
Level: All

044 - Birds of a Feather: How To Keep a Studio Up and Running 24/7
Todd Iorio
This session is for those who need to keep their gear up and running 24/7. It's a chance to share war stories, brag about installing a bug-ridden upgrade while you had to deliver a big job on time, ask your peers how they're managing to cope, and hang out with folks who share your passion.
Prerequisites: None
Level: All