Introduced last year at Digital Video Expo, the Pro Media Conference is designed to educate, motivate and engage professionals working in media and entertainment, video and audio production, internet and mobile video, AV, government, corporate video environments, and IT. Through a series of papers, panels, case studies, and networking opportunities, PMC gives media pros access to the information and technology that allows them to create, manage, monetize, and deliver compelling content for all video applications, across all platforms and for all customers.
Conference will run in two rooms for 2 days: Wednesday, Sept. 25 and Thursday, Sept.26.
| Pro Media Conference | Before 8/24/13 | After 8/24/13 |
| Pro Media Conference 2-Day pass (Wed. 9/25 – Thurs. 9/26) | $315 | $415 |
| Pro Media Conference 1-Day pass (Wed. 9/25 OR Thurs. 9/26) | $175 | $225 |
Wednesday, Sept 25
9:00 AM - 10:00 AM: Room 406A
Tips and Techniques for Job Hunting and Survival in Today’s New Economy
Presenter: Larry Jordan
The job market is changing, competition is intense, and too many people are chasing too few dollars. Resumes and demo reels are no longer enough. In this presentation, learn job hunting techniques you can put to work today to find yourself work for tomorrow. Presented by Larry Jordan, producer, director, editor and trainer, and built on real-world experience, discover what you need to know to survive in today’s fast-paced creative world.
9:00 AM - 10:00 AM: Room 406B
3 Point Lighting for On-Camera Talent and Interviews with LED Lighting Fixtures
Presenter: Pat Grosswendt
3 point lighting, key, fill and backlight are the basis of proper modeled light for on-camera talent or interview subject. This session will discuss achieving proper portrait or modeling lighting using some of the features that are unique to the modern LED lighting fixtures. The lighting subject will be a seated interview subject, utilizing a video camera feeding a monitor so that session attendees can see the results of the lighting under actual viewing conditions.
The presenter will switch to several different models of portable LED lights so session attendees can see the effects that using different LED features, such as color temperature variation and diffusion, have on the lighted subject. And since many interviews and on-camera talent presentations are done with quick setups and often in busy places, the presenter will power all the lights used via battery pack, without AC cables running across the floor.
10:00 AM - 11:00 AM: Room 406A
How to Navigate that Reality Job: Everything You Need to Know But Didn’t Think to Ask
Presenter: Cirina Catania
If you want to know more about documentary and reality production, whether for network, the web or independent distribution, this presentation will inspire you to pursue your dreams and provide the answers to your questions about landing and keeping that coveted job.
10:00 AM - 11:00 AM: Room 406B
The Evolving Role of the Cinematographer in the Digital and Virtual Age
Presenters: Director of Photography Yuri Neyman, ASC
Director of Photography Jason Knutzen
Director of Photography Vilmos Zsigmond, ASC
Since the conception of film, cinematography and imagery were synonymous. Rarely, if ever, would anyone usurp the cinematographer’s acknowledged prerogative to be the main contributor to the artistic and technical quality of the film image. However, today and going forward, images in film are no longer produced as the result only of the traditional tools of cinematography. After the advent of more sophisticated digital and virtual cinematography cameras, and its subsequent workflows and accessories, two award winning cinematographers, Director of Photography Yuri Neyman, ASC and Director of Photography Vilmos Zsigmond, ASC and their colleagues, are working together at the Global Cinematography Institute to further the advances of digital and virtual cinematography in the motion picture industry and are implementing the creation of a new discipline, “Expanded Cinematography.”
11:00 AM - 12:00 PM: Room 406A
Independent Documentary Filmmaking
Presenter: Khaled Sayed
Khaled’s first self-directed feature documentary, “Egypt: The Story Behind the Revolution,” was released in 2011 and has won several awards at film festivals around the world. He has just released his second feature documentary, “Stories From Tahrir,” which picks up where the first film left off, and shows the human complexities of the ongoing revolution in Egypt. Khaled will show you the best way to plan your independent documentary from getting ideas to production, post production, what to use for equipment, how to market your film using social media, and self distribution.
11:00 AM - 12:00 PM: Room 406B
The 4K Question
Presenter: Odin Lindblom
Many independent filmmakers believe that 4K production is unaffordable and unimportant; in reality, we are on the verge of a sequel to the SD/HD acquisition evolution. The proposed Rec 2020 broadcast standard allows for greater detail but substantially larger color space than HDTV. Drawing on his experience from his 4K documentary, Bikeman Begins, Odin will discuss technical, creative, and budgetary challenges and solutions of 4K production in this Powerpoint and video pesentation.
12:00 PM - 1:00 PM: Room 406A
Crowdsourcing and Crowdfunding for Filmmakers
Presenter: Claude Shires
12:00 PM - 1:00 PM: Room 406B
On-Set Image Control
Presenters: Director of Photography Yuri Neyman, ASC
Director of Photography Jason Knutzen
The methodology and techniques for a cinematographer to “control” the image after it has been shot is a process which began in 1938 by Director of Photography Leon Shamroy, ASC, and has continued into modern times with Apple’s iPhone and iPad apps being used on-set today. This presentation will explain a brief history of cinematographer’s attempts to previsualize the results of their filming, and will demonstrate workflows and methodology of systems used today for on-set color corrections.
2:00 PM - 3:00 PM: Room 406A
Sell Me a Story: Building Your Own Fan Base in the Digital Economy
Presenter: Colleen Wainwright
In a marketplace glutted with content, the only way to an audience’s heart is by making meaningful connections. Through a series of real-life examples and actionable principles, Colleen Wainwright, aka The Communicatrix, will show, not tell, you how to do just that. You’ll learn the nuts and bolts of crafting and selling the story around your story using branding, marketing, and modern audience-building tools like crowdfunding from a fellow storyteller who has done all three successfully.
2:00 PM - 3:00 PM: Room 406B
Making the Most of Waveform Monitors in Post
Presenter: Steve Holmes
This session will cover using Waveform Monitors in Post for scene matching and color gamut testing, and using Luma Qualified Vector for secondary color matching. You will come away with an understanding of the tools and techniques you can use to make scene matching easier.
3:00 PM - 4:00 PM: Room 406A
Everything You Wanted to Know about Copyrights But Were Afraid to Ask”
Presenter: M.M.Le Blanc
Recent court cases relating to the Digital Millennium Copyright Act are changing how digital media producers are being affected by laws about about online content and copyright and trademark infringement. Find out how “fair use” and “parody” definitions. Hear about innovative best practices for documentary filmmakers in using copyrighted works without licensing. See how to use the U.S. Copyright Office online registration process to protect your digital media. Learn when “fair use” and “parody” apply when using third-party copyrighted and trademarked works in entertainment programs. Find out if the “poor man’s copyright” is necessary to protect your digital works.
3:00 PM - 4:30 PM: Room 406B
Get the Most from Your Media
Presenter: Sam Boguch
A panel of industry experts led by Sam Bogoch will discuss today’s best practices in shared storage and media asset management.Topics to be covered include: standalone drives vs. shared storage, SAN vs. NAS shared storage, migrating media to tape systems based on standards like LTFS, or cloud-based archives, remote browsing of high-res media, minimizing system installation and training time.
4:00 PM - 5:00 PM: Room 406A
The Next Generation of Content
Presenter: Jordi Matsumoto
This session will chart the move from the world of 30 seconds spots to fully funded content (i.e. Red Bull’s feature film, The Art of Flight). Now, more than ever, the need to engage audiences with non-promotional material is important. Marketers and Brands must find a way to break through the clutter by not being the clutter. Jordi will make the case for non-branded content, differentiating between online and TV content, and the need for strategic distribution.
4:30 PM - 5:30 PM: Room 406B
Expediting Ingest From Multiple Camera Original Media Formats, Efficiently
Presenter: Richard Carroll
Many video producers unite footage from multiple cameras into a single project space, but face delays and complexities when moving footage out of the camera and into the production workflow. This session is a case study of MarVista Entertainment’s innovative workflow for digital dailies and review & approval using cloud computing to dramatically expedite the process on projects. Implementing this workflow has resulted in routinely having dailies up and ready to watch 24 hours earlier on average.
5:00 PM - 6:00 PM: Room 406A
Profit From Your Media Library Using Multi-Platform Distribution
Presenter: Jay Phelps
Many businesses, organizations and independent media producers, both in the instructional as well as entertainment worlds, are sitting on substantial libraries of content that are not living up to their revenue potential. Jay Phelps, lead developer for Pivotshare, will take you on a practical tour of the steps and best practices necessary to convert existing as well as future media holdings into an optimized, multi-platform, revenue-generating network.
Thursday, Sept 26
9:00 AM - 10:00 AM: Room 406A
Production as a One-Man Band
Presenter: Michael Brueggenmeyer
A walkthrough of equipment choices, planning, scheduling, shoot logistics, lighting and camera, directing talent, and an overview of editing. Learn how to schedule your shoot, do beautiful lighting on a budget, and avoid pitfalls, like budgeting time to upload video to the web.
9:00 AM - 10:30 AM: Room 306B
How to Make Money Live Streaming
Philip Nelson – Moderator
Mike Rotman – President and Founder of Streamin’ Garage (Stupid for Movies, X Factor, Politically
Incorrect, South Park)
Victor Borachuck – Director and Executive Producer of Jupiter Return (X
Games, Fashion Week, X Factor)
Brian Sheil – Founder and Producer of Entertainment Services LA (MTV, CMT,
HRTV, A & E, and Vh1)
As popular as streaming media is, many producers still struggle to monetize their content. This discussion, coming from leaders who have emerged from the trenches successfully, will include an introduction to live streaming video content and a variety of ways you can make money from it.
10:00 AM - 11:00 AM: Room 306A
Sink or Swim? Navigating Today’s Turbulent Waters as a Content Creator
Presenter: Walt Jones
Today, new technologies, tools and distribution channels have opened doors to incredible creative opportunities. At the same time, it’s become more challenging than ever to monetize content and compete for eyes which increasingly consume media through mobile devices, social networks and on-demand platforms such as YouTube and Netflix. In this session, producer and filmmaker, Walt Jones, provides critical insights into how the latest technologies are being used, how they’ve already transformed the way we do business and how to connect your content to the right audience. Whether you’re a producer, director, writer, editor or other content creator, this session will give you the tools you need to successfully navigate the road ahead.
10:00 AM - 11:00 AM: Room 306B
Best Practices for Internet Streaming to Desktops, Set-Top Boxes and Mobile Devices Globally
Presenter: Chance Mason
Internet streaming is enabling organizations and content creators to reach viewers around the globe by defying the challenges of time, distance, and device differences. Learn the best practices of efficiently delivering your high quality live and on-demand content over the public Internet. Learn how to stream your live and on-demand events, seminars, conferences, and training to audiences on every platform, at any time, with the best possible user experience. — This session will explore the basics of IP video, source encoding, Internet streaming, streaming protocol comparisons such as RTMP, HLS, and DASH. You will learn about Adaptive Bitrate (ABR) streaming, Multi-Bitrate (MBR) streaming, what to look for in an online video platform (OVP), the benefits of live cloud transcoding, and different player technologies.
11:00 AM - 12:00 PM: Room 306A
How to Market and Sell Your Movie Without the Middle Man
Presenter: Jason Brubaker
Finding a traditional distribution deal is increasingly challenging. Nobody knows this better than Jason Brubaker. After failing to garner a traditional distribution deal for his first feature, he figured out how to market and sell his movie online. With his easy to follow, step-by-step system, Brubaker shows independent filmmakers how to maximize movie profits without the middle-man.
11:00 AM - 12:00 PM: Room 306B
The Second Screen Phenomenon: How Streaming is Personalizing the Viewer Experience on Multiple Screens
Presenter: Jamie Sherry
Content consumers have begun complementing their viewing experiences by using connected, portable devices while watching traditional TV. To interact in real-time with the content they are consuming, audiences are using their second screens to look up additional information on the programs they watch, catch up on missed broadcasts using video-on-demand, interact via social media, and seek out details about advertisements that appear on TV. The session will focus on how to leverage the second screen trend by using simple multiformat video streaming workflows.
1:00 PM - 2:00 PM: Room 306A
Kickstarter is Easy
Presenter: Dan Abrams
Kickstarter is easy…if you know what to do. Dan will layout what makes a great kickstarter project, what elements your project should contain, and how financing can be relatively easy if you’re willing to work at it. Learn how to structure your pitch, rewards, and video, and find out how Kickstarter can be a test of your project’s future success.
1:00 PM - 2:00 PM: Room 306B
Simplifying the Complexity of Live and On-Demand Video Workflows
Presenter: Ken Brueck
Video management and delivery has become increasingly challenging due to the diversity of solutions, mobile devices, platforms and video formats. As a result, companies are often required to piece together multiple solutions and vendors to get what they need. In this session, we address the challenges of streaming live and on demand adaptive video to multiple platforms and devices by moving the workflow from hardware-dependent infrastructure to software and cloud-based infrastructure. We will demonstrate how to eliminate complexity instead of managing it, with a simpler, more scalable approach that significantly reduces costs.
2:00 PM - 3:00 PM: Room 306A
120 Significant Social Media Facts and Figures
Presenter: Walter Davis
Video is essential to targeted social media campaigns and can project your message worldwide with a very low budget. You will learn: 120 facts and figures about social media, how to target more than 300 social media networks and choose the ones that most effectively work for your enterprise, how to streamline your online media, and best way to use video in online marketing.
2:00 PM - 3:00 PM: Room 306B
Cloud-Based Production Management
Presenter: John Corser
What are the option, drawbacks and benefits to web-based entertainment production management software? Which ones are designed specifically for the film and television industry? Can these softwares effectively centralize your production information and provides secure access from your computer, cell phone, or wireless device?
3:00 PM - 4:00 PM: Room 306A
Digital Capitalization - VOD
Presenter: Krys Cameron
There are many variables that make for a true revenue making strategy via VOD. The Internet is just one of those variable platforms…but not the total solution. Learn how to market your media effectively without giving your media away after it’s gained popularity. Learn the factors involved to create a winning formula to execute your bottom line effectively. Gain fame and notoriety without sacrificing the revenue potential. See what it takes to gain the attention of media aggregators with a focus on TV and cable distribution.
3:00 PM - 4:00 PM: Room 306B
Live Field Encoding Best Practices
Presenter: Scott Grizzle
You don’t need to spend millions of dollars to have a great looking image for the web. If you shoot it right, you will have images that will stand up for the web and broadcast. This session will be an open discussion from the field and back to post, dealing with how to get that extra pop and best practices. We will cover codecs including the adaptive and non adaptive, containers, and delivery. Do you need a CDN or can you handle yourself? When purchasing equipment what should you be looking for in a camera mount encoder, a portable or even a flypack? This session is designed for any single camera shooter, webcast engineer, production company or corporate communications group that might have some questions or insight.
4:00 PM - 5:00 PM: Room 306A
Secrets to Film Distribution
Presenter: Jerome Courshon
Got distribution? Do you need it? Have you made a movie or documentary and it’s time to bring it to market? Are you in development or pre-production now but don’t know how you’ll work this seemingly complicated ‘game’?
Come join Jerome Courshon as he outlines and discusses what is available to producers & directors today. He’ll discuss the current realities for filmmakers and explore some of the prevalent myths that have become viral in the filmmaking community. Jerome will also share some key strategies for getting your feature film or documentary into the various markets’ revenue streams, as well as how to choose the right distributors and/or digital platforms.
4:00 PM - 5:00 PM: Room 306B
TBD
